Great habits start here

DREAM
Bestseller
DREAM
Sleep Tight
CHILL
Bestseller
CHILL
De-Stress + Mood
MAGNESIUM
New
MAGNESIUM
Relaxation + Brain Health
GLOW
New
GLOW
Skin Hydration + Hair + Nails
DEFEND
New
DEFEND
Gut + Immunity
MOVE
New
MOVE
Joint Health

Ready To
get real benefits

Our standards

Formulated by Harvard & UCLA scientists

Our team uses diet and genetic studies to enhance your wellness journey.

Clinically-studied ingredients

Backed by research, our products feature scientifically proven ingredients.

Bioavailable nutrients

Maximizing absorption, we use only the most bioavailable forms of vitamins and minerals.

Traceable ingredients

With blockchain technology, our ingredients are traceable to ensure quality and purity.

What we leave out

Because not all vitamins are created equal

GMO

Wheat, Soy

Dairy, eggs

Stearic Acid

ARTIFICIAL Flavorings

animal products

Gluten

Mg Stearate

Silicon Dioxide

Coating agents

Notice a change
within weeks

Backed by real studies using clinically researched ingredients
Learn more

Mood

Looking to boost your mood?

Looking to boost your mood?

Sleep

Sleepless nights?

Sleepless nights?

Gut + Immunity

Want to enhance your natural glow?

Want to enhance your natural glow?

Skin Hydration + Hair + Nails

Need relief from joint discomfort?

Need relief from joint discomfort?

Joint

Want to fortify your immune defenses?

Want to fortify your immune defenses?

Magnesium Glycinate

Need foundational support for relaxation?

Need foundational support for relaxation?

KNOWLEDGE, NOT HYPE.
JUST SCIENCE, NO FADS.

From lichen-derived Vitamin D3 to chelated magnesium, our scientists crafted daily essentials tailored to your dietary and genetic needs.

Our ingredients

Good For The Planet,
Good For You.

  • Vegan & Non-GMO
  • Plastic-free packaging
  • Scientifically formulated

As you shop the aisles, choose products that serve you, your body and earth

Ready To Socialize

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